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Hi, I'm Joanna

Having set up my own business to flex my work hours around my young children I understand the desire to be effective in a limited amount of time.


I work with passionate business owners who want to make an impact while balancing their business around family or other projects. 

Joanna Larsen-Newell

My Approach


I qualified as a Chartered Accountant then spent more than a decade working for high street brands before setting up my own business.

Some of these brands you will recognise and others you won’t because, while some have been successful, others have closed down. I have seen what made the difference.

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About: Pro Gallery

Some of the brands were part of larger groups so I also have knowledge of manufacturing, logistics and treasury functions and I’ve had experience in the following areas:

Accounting systems & processes
Management Accounting
Statutory Accounting
Business recovery experience
Financial restructuring experience
I have experienced brands grow exponentially and list on the stock market. 
I have worked through a financial crisis and my contribution helped bring the business out the other side. 

I understand how dynamic a business has to be in order to please your customers and generate sales.  So, I know the importance of getting your hands on the numbers as quickly as possible to inform yourself and focus on driving your business forward.   

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