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Hi, I'm Joanna
Having set up my own business to flex my work hours around my young children I understand the desire to be effective in a limited amount of time.
I work with passionate business owners who want to make an impact while balancing their business around family or other projects.

My Approach
Bio
I qualified as a Chartered Accountant then spent more than a decade working for high street brands before setting up my own business.
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Some of these brands you will recognise and others you won’t because, while some have been successful, others have closed down. I have seen what made the difference.
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Some of the brands were part of larger groups so I also have knowledge of manufacturing, logistics and treasury functions and I’ve had experience in the following areas:
Accounting systems & processes
Management Accounting
Statutory Accounting
Business recovery experience
Financial restructuring experience
I have experienced brands grow exponentially and list on the stock market.
I have worked through a financial crisis and my contribution helped bring the business out the other side.
I understand how dynamic a business has to be in order to please your customers and generate sales. So, I know the importance of getting your hands on the numbers as quickly as possible to inform yourself and focus on driving your business forward.
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